Designing for Delight | $725.00 | Register Now
Friday and Saturday, May 5th and 6th
UNT's New College at Frisco
2811 Internet Blvd., Suite 100
Frisco, Texas 75034
Friday's lecture is from 7:00 to 8:30 pm;
Saturday's workshop is from 9:30 am until 4:30 pm
We now know how to remove many aspects of frustration from the design of a given user interface, or from a particular product or specific service activity. College and even high school students in design, business, and information and computer science programs at places like UNT have been enrolled in courses that have been teaching them how to do this effectively for more than a decade, BUT—
what do we know, and how much have we REALLY learned about the importance of adding actual, human delight to these kinds of interactive experiences? Quite a bit actually, as Jared will inform and teach the participants who enroll in his lecture and workshop experience titled Designing for Delight.
Delight occurs during and after one or more—preferably more—users interact with a product or the delivery of a service that causes them to have an exceptionally positive experience, one that induces happiness, affirms their intelligences, and makes them feel that their precious time has been well spent. When this experience far exceeds what could be described as "adequately usable," delight occurs, or, more specifically, the experience is so positive that it is inadequate and inaccurate to describe it as being merely "satisfactory." There's more to it than merely adding smiling faces and happy copy.
Learn the three approaches to adding delight: pleasure, flow, and meaning. Deliver pleasurable experiences by identifying the expectations to exceed. Increase flow when you focus on the user's productivity. Enhance meaning by designing the stories you want your audience to tell others.
Jared M. Spool is the founder of User Interface Engineering (U.I.E.), the largest usability research organization of its kind in the world. Jared has been working in the fields of usability and experience design since 1978, which was long before the term "usability" was ever associated with computers and computing systems. He is now renowned as one of the world's leading communicators and innovators in the areas of usability and user experience design.
Jared divides his time between four key areas: 1) working with the research teams at U.I.E, 2) helping clients understand how to frame and resolve their particular customer and user-experience design problems, 3) explaining the current and near-future state of these rapidly expanding design areas to media professionals and industry analysts, and 4) speaking and presenting at more than 20 conferences per year. He is also the conference chair and keynote speaker at the annual UI and UX Immersion Conference, and manages to squeeze in a fair amount of time for writing. He is a co-author of two books: Web Site Usability: A Designer's Guide (Morgan Kaufmann) and Web Anatomy: Interaction Design Frameworks that Work (New Riders). More of his writing is available at uie.com, and his tweets can be found at @jmspool.