UXIX Night and Day Whitney Quesenbery

Whitney Quesenbery
Storytelling for User Experience | $725.00 | Register Now
Friday and Saturday, May 19 & 20

UNT's New College at Frisco
2811 Internet Blvd., Suite 100
Frisco, Texas 75034

Friday's lecture is from 7:00 to 8:30 pm;
Saturday's workshop is from 9:30 am until 4:30 pm

We all use stories to communicate, explore, persuade, and inspire. People have been using them to naturally communicate essential information since we developed the ability to speak and then write. Storytelling for User Experience will introduce lecture and workshop participants to several ways to use information and ideas gleaned from stories to improve the design of a wide variety of user experiences. These improved user experiences can then be used to positively affect the development a wide variety of products and services.

In user experience, stories help us to understand and empathize with our users, learn about their goals, explain our research, and demonstrate our design ideas. Stories also help us put a human face on complex data-cum-information, which helps us reach common understandings about key problems and challenges, which then helps us work more collaboratively and innovatively.

Learning to facilitate effective storytelling—which also involves learning to listen to and learn from stories—can provide a viable foundation for usability testing, problem identification and solving, and, ultimately, design decision-making. Additionally, storytelling allows us to share research and the design insights it instigates and guides in compelling, memorable and actionable ways.

Storytelling for User Experience is an immersive, hands-on learning experience that will teach you how and when to use stories to:

  • effectively communicate the meaning and import of large bodies of data in ways that your collaborators just "get"
  • discover and explore new, innovative ideas and then imagine their future affects
  • cultivate data gleaned from users' and customers' stories in ways that allow you to construct new, useful knowledge.

Including Storytelling for User Experience (Rosenfeld), Whitney has co-authored three broadly acclaimed books since 2011 that investigate strategic and tactical means for improving research processes and design practices in and around user experiences. She has served on two U.S. government advisory committees that sought to improve citizens' voting experiences by making election ballots and other materials easier to understand and use. She has also worked to create better user experiences on behalf of those who use the interactive products of Amtrak, The Open University, Sage Software, The National Cancer Institute, The Institute of Electrical and Electronics Engineers (IEEE) and The National Library of Medicine. She began her career as a theatrical lighting designer on and off Broadway, which is where her interest in storytelling and communicating clearly began.